Top 100 experiential marketing companies of 2012 in the United States

Marketing has evolved a lot over the previous decade due to advancements in the consumer electronics and introduction of modern means of entertainment and mass communication such as the internet and the increasing popularity of the social networking websites. Many new and innovative marketing techniques have been developed since then.

Experiential marketing is also a relatively new marketing strategy which incorporates and brings together logic, emotions and the basic thought process while marketing the various goods and services and to click with the consumer. This technique interacts with the customer in such a manner that he/she is encouraged to respond in both emotional and rational weighed manner while going for the respective product or service.

This post will present you with a list of the top 100 experiential marketing companies in the US alone which is ordered as per your reviews, hires, pays and searches regarding those companies. There have always been a lot of ups and downs in this list every year but this year’s these changes have been drastic. Last year the event management topped this list but the scenario is a bit different this year. You, which mean the people, have changed your demands, needs and the way you look towards a company. Now people demand more creativity, more ROI and more strategy from a company irrespective of its name and its current status in terms of popularity and credibility.

As a result all those companies have reinvented themselves in more than a single manner. The companies that desired to become more and more strategic for you, hired metric and strategic chiefs for new operations and their executions.

The event agencies seem to be a lot affected by the introduction of digital media to the public relations. More than 90 per cent of the people had the opinion that these event management and public related companies should focus more on digital and innovative techniques and they expect digital and live offers from them more often.

Some of the new companies that started as an individual ventures have started to heat up and have bagged a place in this list while some of the former companies which were featured on this list last year could no longer survive this economic tide and have been dropped of this list.

As a result of meticulous assessments, rigorous research and strategic evaluation with countless hours of devotion by the experts, the following is the list that has been presents as the one that features the top 100 experiential companies of the US. Have a look for yourself:

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