Factors affecting Google search ranking

We have heard many times that there are almost 200 factors that affect the search engine ranking for your website, specially in regards to Google. So let’s compile a list of those factors. I’ve shared here the factors that i know. If you have any such list or even 1 factor then please share and add to the list. It may help us all improve our websites.

List of factors affecting website – webpage’s ranking in google search is as follows:

  • pagerank
  • speed
  • w3c valid
  • registration date
  • registration history
  • expiry date
  • keyword density
  • related words density
  • language – detection
  • title of the page
  • first word of the title
  • url of the page
  • headings on the page
  • internal links anchor text
  • external links anchor text
  • keywords used in first 500-1000 words
  • keyword used in image alt text
  • keywords used in bold and strong tag
  • keywords used in meta description
  • tags for that page
  • freshness of post
  • frequency of updation
  • ratio of code to text
  • advertising on page
  • adsense on page
  • backlink diversity
  • site architecture
  • use of xml sitemaps
  • rss feeds on website
  • citation / refrence in wikipedia, dmoz, yahoo directory, google local

Hope it helps. Do share if you have anything to add to this list!

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