Kontera and infolinks are two in-text ads providers both with their pros and cons. Here we will be discussing if these two different intext ads systems can be used on the same site or not, or to be more precise, is it allowed to use kontera and infolinks together on the same site at the same time or not.
Actually it’s kontera which has issue with it. Kontera don’t allow using other intext ad networks on pages using kontera on them. However, there is no such obligation from infolinks.
Similar question was asked on a forum about using infolinks and kontera simultaneously on the same website, as a response, the representatives from both the companies answered like this:
Kontera:
This is Jonathan from Kontera. While Kontera doesn’t have put code in your tag blocking competing networks, it’s still very much against Kontera’s Terms of Use to display addition In-Text ads on your site. This is because if two In-Text networks are competing to display an ad over the same keyword, since that’s impossible, you’ll never get an accurate picture of how well Kontera could be performing for you.
Kontera has a number of measures in place to monitor compliance and even if it doesn’t appear instantaneous, we do contact the relevant publishers and resolve the issue in the appropriate manner. Remember, having multiple In-Text network on your site does jeopardize your Kontera earnings, and since we want you to receive your Kontera payout, it’s important that publishers are compliant!
Thanks,
– Jonathan Cohen
Kontera Community Manager
Jonathanc@kontera.com
However, the response from other competitor was:
Infolinks:
Hi, it’s Sarah from Infolinks. It’s not against our policy to use more than one In Text provider, although it’s wise to check with the other company in question. However, we don’t suggest you do this as using more than one In Text provider negatively affects your earnings as you reduce your CTR and lower your CPM. In order to earn maximum revenues with In Text ads, we suggest you to work with one provider only, Infolinks.
I’m not going to get into debate that which one of them is a good choice or not in this post, but this atleast shows which ad network is confident on their service and which one is not so confident when it comes to using it along with the competitors.