Windows Phone 7 – Microsoft’s new mobile platform

Microsoft has unveiled it’s new mobile phone operating system this Monday which will probably help it regain grounds lost to the iPhone, Blackberry and Google Android powered devices!

Microsoft chief executive Steve Ballmer took the wraps off nine mobile phones during an event held at a loft in New York’s Chelsea neighborhood, running on windows phone 7 (wp7).

The CEO said that more than 60 mobile operators around the world will offer the devices made by South Korea’s samsung and LG electronics, US computer giant Dell and Taiwan’s HTC in more than 30 countries.

We have built a different kind of a phone

Ballmer said

We set out to build a phone that was thoroughly modern.

Microsoft is emphasizing personalization and customization with WP7, the company’s CEO said.

We focused on the things that real people really want to use,” he added. “We really put our energy into bringing together the things that you love.

Smartphones powered by WP7 will run email not just from Microsoft Hotmail but from various services  — integrate calendars, contacts and social networks and allow for documents to be viewed, edited and shared using Microsoft Office.

WP7, which represents a shift for Microsoft from the enterprise market to the consumer, will also allow users to tap into Microsoft’s Zune music player platform and to access mobile versions of Xbox 360 games.

Joe Belfiore, the Windows Phone corporate vice president, demonstrated how the WP7-powered phones integrates with Zune and Xbox Live.

“My phone is like a giant virtual jukebox,” Belfiore said. “It’s a killer experience.”

He said videogame publisher Electronic Arts had signed on as a WP7 gaming partner and gave a short demonstration of a popular EA title, the “Sims.”

US telecom carrier AT&T showed off three devices — the Samsung Focus, the LG Quantum and the HTC 7 Surround — that will sell for around 200 dollars in the United States, about the same price as Apple’s latest iPhone.

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